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The field of behavioral economics can tell us a large amount regarding cognitive predisposition as well as subconscious decision-making, testing the orthodox financial design whereby consumers make reasonable and enlightened selections. Yet it is in the arena of health that it perhaps supplies individuals and also federal governments one of the most value. In this vital brand-new book, the most pernicious health problems we deal with today are examined via a behavioral economic lens. It supplies a crucial and also timely summary of just how this growing discipline can reframe and also supply services to several of the biggest health problems of our age.
Guide opens with a summary of the core academic principles, after which each phase examines exactly how behavior financial research study and practice can educate public policy across a range of health concerns. Including chapters on tobacco, alcohol as well as drug use, physical activity, dietary consumption, cancer screening and also sexual health, guide incorporates the essential insights from the area to both developed and developing countries.
Additionally asking vital ethical questions around paternalism and informed option, this publication will be essential reading for trainees and scientists throughout psychology, business economics and also service as well as management, in addition to public health specialists wishing for a concise overview of the function behavior economics can possibly play in allowing individuals to live much healthier lives.
- Paperback: 248 pages
- Publisher: Routledge; 1 edition (June 9, 2017)
- Language: English
- ISBN-10: 9781138638211
- ISBN-13: 978-1138638211
- ASIN: 1138638218
- Product Dimensions: 6.1 x 0.6 x 9.2 inches
- Shipping Weight: 13.4 ounces